• Link to Facebook
  • Link to LinkedIn
  • Link to Rss this site
  • Link to Mail
  • Register
  • Login
Call Today (888) 661-1999
The Life and Annuity Shop, LLC
  • The Life & Annuity Shop
    • About Us
    • Agent Resource Center
    • State Guaranty Funds
    • Contact
  • Agent Resources
    • Agent Toolbox
      • Fixed Annuity Spreadsheet
      • Online Contracting
      • Continuing Education
      • Discounted E&O Program
      • MYGA Spreadsheet
    • Calculators & Illustrations
      • Annuity Illustrations
      • Indexed Calculation Comparison
      • Income Rider Quotes
      • Life Insurance Quote Engine
    • Grids
      • MYGA
      • MYGA (New York Only)
      • Fixed Index Annuities
      • Fixed Annuities
    • Product Search & Comparisons
      • Product Search
      • Search By Name
      • Side-by-Side Comparisons
    • New Business
      • Firelight E-App
      • New Business Forms
  • Product & Annuity News
  • Agent Login
  • Menu Menu
The Life and Annuity Shop

About The Life and Annuity Shop

Employee account created by MemberMouse

Entries by The Life and Annuity Shop

Atlantic Coast Life Insurance Company Important Announcement 2/13/2017

February 14, 2017/in Annuity News/by The Life and Annuity Shop

Atlantic Coast Life Insurance Company Important Announcement 2/13/2017 IMPORTANT ANNOUNCEMENT Dear Producers and Marketing Partners, 2016 marked an important milestone for Atlantic Coast Life, as it was the first year we entered the fixed annuity market with the Safe Harbor and Safe Haven multi-year guarantee (MYG) annuities. With your help, first year sales exceeded $200 […]

The 3.10%* MYGA Interest Rate Special is Here!

February 7, 2017/in Annuity News/by The Life and Annuity Shop

The 3.10%* MYGA Interest Rate Special is Here! The MYGA 3.10%* Interest Rate Special is Here! The FG Guarantee-Platinum® 5 Interest Rate Special is Now Available Get more for your clients with 3.10% for 5 years! Act now – this competitive interest rate will only be offered for a limited time with FGL’s Guarantee-Platinum® 5 […]

F&G MYGA Special Interest Rate to End Friday 12-16-16

December 14, 2016/in Annuity News/by The Life and Annuity Shop

F&G MYGA Special Interest Rate to End Friday 12-16-16 Effective Friday, December 16, the special 3.10%* interest rate on our FG Guarantee-Platinum® 5 single premium fixed deferred traditional annuity will end. Please click below for more information. You can also visit MYGA Wiki or contact us directly at 888-661-1999 with any additional questions. FIND OUT MORE

Guggenheim Life Annuity Rates are increasing for December

November 29, 2016/in Annuity News/by The Life and Annuity Shop

Guggenheim Life Annuity Rates are increasing for December What’s New? All Preserve Multi-Year Guaranteed Annuity rates are increasing for the month of December with the exception of the 3-year guaranteed period! *Interest rates as stated are effective as of 12/1/2016 and are subject to change in the future at the discretion of the company. For more […]

North American MYGA Rate Increase 12/6/2016

November 28, 2016/in Annuity News/by The Life and Annuity Shop

North American MYGA Rate Increase 12/6/2016     MYGA interest rate increase effective December 6, 2016 North American Guarantee ChoiceSM Multi-Year Guarantee Annuity (MYGA) interest rates are increasing as follows:       Surrender Charge Period1 New High Band Rate Old High Band Rate New Low Band Rate Old Low Band Rate 3-Year 1.60% 1.30% […]

Oxford Life Increased Annuity Rates effective 11-15-16

November 18, 2016/in Annuity News/by The Life and Annuity Shop

Oxford Life Increased Annuity Rates effective 11-15-16 11-15-16_oxford_allannuityrates 1 Rate based on $20,000 or more in premium for the initial guaranteed period. Interest rates effective 11-15-2016 and are subject to change. Call for current rates.The Oxford Life Multi-SelectTM annuity is issued by Oxford Life Insurance Company. A comprehensive description of the policy benefits, costs, exclusions, […]

Earn $2500 in Holiday Cash Bonus with Atlantic Coast Life

November 17, 2016/in Annuity News/by The Life and Annuity Shop

Earn $2500 in Holiday Cash Bonus with Atlantic Coast Life acl_holiday_cash_bonus_2016  

The Interest Rate Special from Fidelity & Guaranty Life is Around the Corner

November 17, 2016/in Annuity News/by The Life and Annuity Shop

  The Interest Rate Special from Fidelity & Guaranty Life is Around the Corner The 3.10% Interest Rate Special on FG Guarantee-Platinum® 5 Starts on November 28, 2016 For a limited time, Fidelity & Guaranty Life’s FG Guarantee-Platinum single premium fixed deferred annuity with a five-year guarantee period will increase to 3.10%* – initial guarantee period. Due […]

The DOL Issues Fiduciary Rule FAQ

October 28, 2016/in Annuity News/by The Life and Annuity Shop

The DOL Issues Fiduciary Rule FAQ WASHINGTON, D.C. — Today the DOL issued its first set up FAQs today. The Department of Labor published an wide-ranging FAQ, based on input received from the financial services industry and others with questions about the new, stricter fiduciary standard to be applied starting next year. The 21-page FAQ addresses […]

Sentinel Security Life Annuity Rate Increase Effective 10/24/2016

October 24, 2016/in Annuity News/by The Life and Annuity Shop

Sentinel Security Life Annuity Rate Increase Effective 10/24/2016 We are excited to announce that the 5-year and 10-year MYGA crediting rates will be increasing by 10bps effective immediately! To view the updated rates, please download a copy of the current Rate Sheet below. These new rates will be applied to all contracts issued on or […]

Atlantic Coast Life Annuity Rate Increase Effective 10/24/2016

October 24, 2016/in Annuity News/by The Life and Annuity Shop

Atlantic Coast Life Annuity Rate Increase Effective 10/24/2016 MYGA Annuity crediting rates are increasing effective October 24, 2016! To view updated rates, please download a copy of the Annuity Rate Sheet below. These new rates will be applied to all contracts issued on or after 10/24/16 regardless of the date the application was received.  acl-rates-10-24-16 […]

4 versions of the Best Interest Contract Exemption

October 21, 2016/in Annuity News/by The Life and Annuity Shop

4 versions of the Best Interest Contract Exemption Alternative forms of the DOL fiduciary rule’s BIC exemption that apply to advisory, brokerage and insurance firms By Nick Thornton – LifeHealthPro – October 21, 2016 During a comprehensive presentation on the Department of Labor’s fiduciary rule, attorney Marcia Wagner called the regulation “the most significant and groundbreaking […]

The $65 Million Question: What License is Needed to Sell under DOL Rule?

October 5, 2016/in Annuity News/by The Life and Annuity Shop

The $65 Million Question: What License is Needed to Sell under DOL Rule? By Kim O’Brien – InsuranceNewsNet – October 5, 2016 Since Americans for Annuity Protection launched its AskAAP program in August (available as a free benefit to AAP members), we’ve received hundreds of questions about the DOL Rule, its impact on annuity advisors […]

FGL FIAs Now Available in MN, OR, PA and WA

October 4, 2016/in Annuity News/by The Life and Annuity Shop

  FGL FIAs Now Available in MN, OR, PA and WA FGL’s Performance Pro and Safe Income Plus Fixed Indexed Annuities Are Now Available in MN, OR, PA and WA Both FIAs are ten-year products that offer vesting premium bonuses if the optional Guaranteed Minimum Withdrawal Benefit (GMWB) rider is elected.* The vesting premium bonus is […]

DOL Fiduciary Rule Update

September 27, 2016/in Annuity News, The Life And Annuity Shop News/by The Life and Annuity Shop

DOL Fiduciary Rule Update DOL Fiduciary Rule Update The Department of Labor Fiduciary Rule’s implementation date is rapidly approaching with portions of the rule going into effect April 10, 2017; with the full implementation of the rule being effective January 1, 2018. While many advisors already act in their client’s best interest, this Rule makes […]

FGL Top Selling FIAs Coming Soon in MN, OR, PA and WA

September 26, 2016/in Annuity News/by The Life and Annuity Shop

FGL Top Selling FIAs Coming Soon in MN, OR, PA and WA Breaking News! FGL Top Selling FIAs Coming Soon in MN, OR, PA and WA Both FIAs are ten-year products that offer vesting premium bonuses if the Guaranteed Minimum Withdrawal Benefit (GMWB) rider is elected.* The vesting premium bonus is applied to all first […]

FGL FIAs in Florida Now Offer the EGMWB Rider

September 26, 2016/in Annuity News/by The Life and Annuity Shop

FGL FIAs in Florida Now Offer the EGMWB Rider Fixed Indexed Annuities in Florida Now Offer the EGMWB* Rider Effective with the October 8, 2016 buy date, the following FIAs sold in Florida will offer the optional EGMWB* rider (not the GMWB Rider): Performance Pro® Safe Income Plus ® FG Retirement Pro® Please click below […]

Atlantic Coast Life Annuity Rate Decrease Effective 09/15/2016

September 8, 2016/in Annuity News/by The Life and Annuity Shop

Atlantic Coast Life Annuity Rate Decrease Effective 09/15/2016 Atlantic Coast Life Annuity Rate Decrease Effective 09/15/2016 Based on current market conditions we are lowering our MYGA credit rates. Effective September 15, 2016, the rates for our Safe Harbor 5-year annuity will decrease by 10 bps, the 6-year annuity will decrease by 5 bps and the […]

Sentinel Security Life Annuity Rate Adjustment – Effective 09/15/2016

September 8, 2016/in Annuity News/by The Life and Annuity Shop

Sentinel Security Life Annuity Rate Adjustment – Effective 09/15/2016 Sentinel Security Life Annuity Rate Adjustment – Effective 09/15/2016 Effective September 15, 2016, the rates for the MYGA 5-year annuity will decrease by 10 basis points.  No change for the 7-year. Additionally, our MYGA 10-year annuity rates will decrease by 5 basis points. To download an updated Annuity […]

Office closure due to inclement weather

September 1, 2016/in Annuity News/by The Life and Annuity Shop

Our office are closing today September 1, 2016 at 4:00pm Eastern due to inclement weather due to Hermine hurricane.

Office Closing in Observance of Labor Day

September 1, 2016/in Annuity News/by The Life and Annuity Shop

The Life and Annuity Shop wishes you and your family a Happy Labor Day! In observance of Labor Day, our office will be closed on Monday, September 5th, 2016. We will reopen with normal business hours on Tuesday, September 6th, 2016 at 8:15 a.m. EST. Sincerely, The Life and Annuity Shop

Athene MYG Commissions Schedule Updates

August 30, 2016/in Annuity News/by The Life and Annuity Shop

August 29, 2016  Athene adjusted commissions on  their Athene MYG products. The new commission schedule will apply to issued Athene MYG business with applications dated on or after September 3, 2016. To obtain an updated copy of your commission schedule, please contact us. Commissions are being reduced by 50 bps on the MYG 5 and 7. […]

Athene Interest Rate Update

August 29, 2016/in Annuity News/by The Life and Annuity Shop

August 25, 2016 Athene Interest Rate Update We’re adjusting rates on our Athene MYGSM , Athene AscentSM Pro , Athene Performance Elite® and Athene Benefit 10SM products as follows: Athene MYG Interest rates to increase effective August 26, 2016. Multi-Year Fixed Strategy: Initial Premium 1-Year Fixed Strategy: Additional Premium MVA (Not available in AK, CA, HI, […]

The Latest FIA Product and Commission Updates from FGL

August 25, 2016/in Annuity News/by The Life and Annuity Shop

The Latest FIA Product and Commission Updates from FGL   Fidelity & Guaranty Life Changes Commission and GMWB/EGMWB Roll-Up Rates on Fixed Indexed Annuities Commission will change for FGL’s Safe Income Plus® FIA. Guaranteed Minimum Withdrawal Benefit (GMWB) and Enhanced Guaranteed Minimum Withdrawal Benefit (EGMWB) roll-up rates will also be updated for the Prosperity Elite® […]

North American Commission reduction and SPIA Change Effective 9-1-16

August 25, 2016/in Annuity News/by The Life and Annuity Shop

North American Commission reduction and SPIA Change Effective 9-1-16     North American is committed to delivering strong consumer value in all our product offerings.  Interest rates have continued to decline and the yield curve has continued to flatten.  As a result of these economic conditions, the Company is making the following changes:     […]

North American MYGA Rate Decrease 9/1/2016

August 25, 2016/in Annuity News/by The Life and Annuity Shop

North American MYGA Rate Decrease 9/1/2016     MYGA interest rate decrease effective September 1, 2016 North American Guarantee ChoiceSM Multi-Year Guarantee Annuity (MYGA) interest rates are decreasing as follows:     Surrender Charge Period1 New High Band Rate Old High Band Rate New Low Band Rate Old Low Band Rate 3-Year 1.30% 1.50% 1.00% […]

UPDATED! Royal Choice Annuity Interest Rates

August 25, 2016/in Annuity News/by The Life and Annuity Shop

UPDATED! Royal Choice Annuity Interest Rates Effective September 1, 2016, the Royal Choice Multi-Year Guarantee Annuity (MYGA) rates will change. Effective September 1, 2016, the Royal Choice Multi-Year Guarantee Annuity (MYGA) rates will change. Please review the new rates below for ALL rate changes. ANNUITY INTEREST RATES as of 9/1/2016*   Rate as of 9/1/2016* […]

EquiTrust Certainty Select® Multi-Year Guarantee Annuity Increase Effective 8/18/16

August 18, 2016/in Annuity News/by The Life and Annuity Shop

EquiTrust Certainty Select® Multi-Year Guarantee Annuity  Increase Effective 8/18/16 2.75% FOR 6 YEARS 3.00% FOR 8 YEARS 3.25% FOR 10 YEARS EquiTrust Certainty Select® Multi-Year Guarantee Annuity  Increase Effective 8/18/16 Available to applicants ages 0-90 • Nursing home waiver rider, applicant ages 0-80 (not available in MA) • Full Accumulation Value at Death • Available in 49 states […]

Sentinel Security Life Annuity Rate Adjustment – Effective 08/15/2016

August 8, 2016/in Annuity News/by The Life and Annuity Shop

Sentinel Security Life Annuity Rate Adjustment – Effective 08/15/2016 Sentinel Security Life Annuity Rate Adjustment – Effective 08/15/2016 Effective August 15, 2016, the rates for our MYGA 5-year and 7-year annuities will decrease by 10 basis points.  Additionally, our MYGA 10-year annuity rates will decrease by 20 basis points. To download an updated Annuity Rate […]

Choice Series and MYGA Rate Adjustments Effective August 5, 2016

August 3, 2016/in Annuity News/by The Life and Annuity Shop

Choice Series and MYGA Rate Adjustments Effective August 5, 2016 American Equity’s Choice Series and MYGA rates will change on August 5, 2016. To receive the current rates, original applications along with cash or 1035/Direct Transfer paperwork must be received in our office by 4:45PM CT on Thursday, August 4, 2016. Transfer funds must be […]

Atlantic Coast Life Annuity Rate Decrease Effective 08/09/2016

August 3, 2016/in Annuity News/by The Life and Annuity Shop

Atlantic Coast Life Annuity Rate Decrease Effective 08/09/2016 Effective August 9, 2016, the rates for Safe Haven and Safe Harbor 5, 6, and 7-year annuities will decrease by 15 basis points. Additionally, 10-year annuity rates will decrease by 20 basis points. New Interest Rate Sheet is at the bottom of this post. Important Dates to […]

FGL Updates FIA Products

July 27, 2016/in Annuity News/by The Life and Annuity Shop

FGL Updates FIA Products Prosperity Elite® Series’ and Safe Income Plus® Enhanced Guaranteed Minimum Withdrawal (EGMWB) roll-up rate. The vesting premium bonus for Prosperity Elite® 10 and Safe Income Plus® will change, as well as cap rates and spreads across our FIA portfolio, with the exception of the FG Retirement Pro® product. These changes are […]

North American Guarantee Choice℠ Multi-Year Guarantee Annuity Rates are decreasing.

July 27, 2016/in Annuity News/by The Life and Annuity Shop

  MYGA Rate Decrease Effective August 2, 2016 North American Guarantee Choice℠ Multi-Year Guarantee Annuity Rates are decreasing. Surrender Charge Period¹ New High Band Rate Old High Band Rate New Low Band Rate Old Low Band Rate 3-Year 1.50% 1.70% 1.20% 1.40% 4-Year 1.70% 1.90% 1.45% 1.65% 5-Year 2.35% 2.55% 2.10% 2.30% 6-Year 2.10% 2.30% […]

Multi-year Guarantee Annuities… A Safe Haven for today’s uncertain world.

July 26, 2016/in Annuity Products/by The Life and Annuity Shop

Atlantic Coast Life’s Multi-Year Guaranteed Annuities

June 29, 2016/in Annuity Products/by The Life and Annuity Shop

Check out Atlantic Coast Life’s Outstanding Multi-Year Guaranteed Annuities Choice of 5, 6, 7 or 10 year surrender This annuity was created with the flexibility to meet the need of your clients. Industry Leading Interest Rates available as simple or compound interest crediting. Optional riders: (see rate sheet below for rider cost) Preferred 10.00% withdrawal Death benefit […]

Sentinel Rate Decrease 7/5/16

June 28, 2016/in Annuity News/by The Life and Annuity Shop

Sentinel Security Life Insurance Company Personal Choice Annuity Rate Adjustment – Effective 07/05/2016 Effective July 5, 2016 our Multi-Year Guarantee Annuity rates for 5, 7, and 10 year products will be decreasing by 10 basis points. To download an updated Annuity Rate Sheet, please click below or you may also download at any time using Sentinel’s […]

Athene Rate Decrease 7/6/16

June 27, 2016/in Annuity News/by The Life and Annuity Shop

  Interest Rate Update Athene is adjusting rates on the Athene MYGSM, Athene Performance Elite® and Athene TargetHorizonSM products effective July 2, 2016. Athene continues to maintain a competitive advantage in fixed and fixed indexed annuities with rates at or near the top of the market. Athene MYG Multi-Year Fixed Strategy: Initial Premium 1-Year Fixed Strategy: […]

North American MYGA Rate Decrease 7/6/16

June 27, 2016/in Annuity News/by The Life and Annuity Shop

Effective July 6, 2016 North American Guarantee ChoiceSM Multi-Year Guarantee Annuity Rates are decreasing. Surrender Charge Period1 New High Band Rate Old High Band Rate New Low Band Rate Old Low Band Rate 3-Year 1.70% 1.80% 1.40% 1.50% 4-Year 1.90% 2.00% 1.65% 1.75% 5-Year 2.55% 2.75% 2.30% 2.50% 6-Year 2.30% 2.50% 2.05% 2.25% 7-Year 2.55% […]

Guggenheim Rate Decrease 7/1/16

June 27, 2016/in Annuity News/by The Life and Annuity Shop

Guggenheim Life Annuity Rates for the month of July are decreasing on the Preserve Multi-Year Guaranteed Annuity and the ProOption Multi-Year Guaranteed Annuity with Return of Premium Feature. Interest rate changes will apply to applications received in Home Office on or after the business day in which a rate change becomes effective. We do offer […]

Search Search

Latest Product News

  • New Limited Distribution| FIA
    New Limited Distribution| FIAMarch 13, 2025 - 12:15 PM
  • Axonic Axonic Waypoint MYGA
    Axonic Waypoint MYGAFebruary 24, 2025 - 4:18 PM
  • Oceanview Operations Update- Notice of Rate Lock on MYGA ProductsFebruary 8, 2024 - 9:54 AM
  • APP Annuity
    A-CAP and AmeriLife Enhance APP Annuity with Addition of ESG Macro 5 Index from Credit SuisseSeptember 20, 2022 - 9:18 AM
  • Top Ranked MYGA – A- Rated Carrier
    Looking for new MYGA carrier Options?January 28, 2021 - 10:29 AM

Latest Annuity News

  • Merry Christmas and Happy New Year
    ❄️ Best Wishes This Holiday Season ❄️ and Holiday Office ClosuresDecember 22, 2025 - 11:23 AM
  • Thanksgiving 2025
    Thanksgiving 2025 Holiday HoursNovember 21, 2025 - 2:26 PM
  • Axonic Insurance Secures a $210 Million Preferred Equity Investment from LuminArx and Deutsche BankOctober 30, 2025 - 9:21 AM
  • The Life and Annuity Shop – Labor Day Weekend Holiday Hours
    The Life and Annuity Shop – Labor Day Weekend Holiday HoursAugust 25, 2025 - 1:11 PM
  • Memorial-Day Observance – Our offices will be closed Monday, May 26thMay 22, 2025 - 9:46 AM

Product & Annuity News Archive

  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • May 2025
  • March 2025
  • February 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • May 2024
  • February 2024
  • November 2023
  • August 2023
  • May 2023
  • December 2022
  • November 2022
  • September 2022
  • August 2022
  • May 2022
  • December 2021
  • November 2021
  • September 2021
  • July 2021
  • June 2021
  • May 2021
  • January 2021
  • November 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • September 2019
  • July 2019
  • May 2019
  • January 2019
  • November 2018
  • September 2018
  • August 2018
  • June 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • August 2015
  • June 2015
  • March 2015

Disclaimer

This site is not for the general public. It is for licensed insurance agents only.

No portion of this Web site, or information contained therein, can be reproduced on other public or private Web sites without express written consent by
The Life and Annuity Shop, LLC. Failure to comply with this policy will result in legal penalties.

Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that The Life and Annuity Shop, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.

Latest Product & Annuity News

  • Merry Christmas and Happy New Year
    ❄️ Best Wishes This Holiday Season ❄️ and Holiday Office ClosuresDecember 22, 2025 - 11:23 AM
  • Thanksgiving 2025
    Thanksgiving 2025 Holiday HoursNovember 21, 2025 - 2:26 PM
  • Axonic Insurance Secures a $210 Million Preferred Equity Investment from LuminArx and Deutsche BankOctober 30, 2025 - 9:21 AM
  • The Life and Annuity Shop – Labor Day Weekend Holiday Hours
    The Life and Annuity Shop – Labor Day Weekend Holiday HoursAugust 25, 2025 - 1:11 PM
  • Memorial-Day Observance – Our offices will be closed Monday, May 26thMay 22, 2025 - 9:46 AM
  • New Limited Distribution| FIA
    New Limited Distribution| FIAMarch 13, 2025 - 12:15 PM

The Life and Annuity Shop

3523 Alternate 19
Palm Harbor, FL 34683

(888) 661-1999 | Fax: (800) 671-2501

Email
© 1999-2026 The Life and Annuity Shop, LLC. All Rights Reserved. | Website Hosting & Web Development by RAD TECH
  • Link to Facebook
  • Link to LinkedIn
  • Link to Rss this site
  • Link to Mail
  • Legal Notice
  • Privacy Policy
  • Home
Scroll to top Scroll to top Scroll to top