Impress/Reassure Clients During Pandemic
By Bryce Sanders – InsuranceNewsNet – March 27, 2020
You sell insurance. The stock market has been falling. People around the nation are uneasy and confused. That little voice says “Not my problem.” Wrong. Your clients’ problems are your problems; you care about your clients. How can you be there for your clients? How should you build good will? How might you become their trusted agent going forward? Don’t just tell clients “I have no idea what’ll happen, I just wanted to call.” If you arm yourself with some answers (talk about this with your GM) and prepare an intelligent script, you can have some “If so, then …” answers. “If this happens, our analysts think this will happen.” You aren’t going to be doing a lot of prospecting during this crisis. Beyond being in bad taste, it’s been outlawed in places like New York State during its state of emergency. You might not be writing a whole lot of business, but you are making effective use of your time, and your clients will be impressed. Show them that you can be a good person and a friend, getting in touch with people you know near and far. Your clients know you can’t accurately predict the future, but they’ll certainly appreciate you showing an interest in them … and discussing some possible solutions.
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